Times Square got its first taste of neon in 1904 with an illuminated advertisement for Trimble's Whiskey. By the 1930s, Wrigley's was lighting up the New York night with this display for Spearmint Gum. And who can forget the Camel Cigarettes display which blew smoke rings over Broadway for 25 years between 1941 and 1966.
Now it's Hillsborough's turn. The township's Sign Review Committee has approved an illuminated directory sign for the Triangle Center shopping plaza at the corner of Triangle Road and Route 206. The new sign will be better for merchants because it will be larger, closer to the highway, in a better location, and - LIGHTED!
The story in Tuesday's Courier News doesn't say exactly how the new sign will be lit. Should we be expecting some old-fashioned multi-colored gas tubes? Maybe WaWa and QuikCheck will get into a "neon war" - each trying to outdo the other with bigger and brighter signs extolling the virtues of their coffee.
Better that than whiskey or cigarettes!