I'm not sure how successful this company was, as the earliest Flagtown homes still existing today seem to date from the 1920s and 30s. Maybe the fact that another realty group was offering free excursions at the same time to visit their $75 lots at the site of the still building Johns Manville plant at the other end of Hillsborough tipped the scales in favor of an easy commute. The lasting legacy of Equator Realty appears to be the name they attached to Flagtown's "Main Street".
|New York Times, June 5, 1910|
Somewhat more intriguing is the 80 acre Somerville suburb which was to be called Aten Estates. Both the brief New York Times article and the advertisement from the Evening Telegram tout the development's proximity to the 3000 acre Duke's Park, the Hillsborough home of tobacco and power magnate J.B. Duke. Project manager George L. Wheeler promised a plan similar to Duke's, with "winding avenues, concrete walks, and plenty of shade trees and ornamental plants." A scheme made all the more plausible by the fact the landscape architect employed was Charles W. Leavitt who performed a similar function for Duke.
|New York Evening Telegram, May 27, 1910|