There they are. Staring back at you at the supermarket checkout, the bookstore magazine rack, the local newsstand. Countless numbers of, well, numbers!
It seems like you can't look at a magazine cover these days without your eye immediately going to the digits. "365 New Looks for Fall" - "679 Ways to Lose the Weight" - "12,000 Travel Destinations to See Before You Die" - you get the idea.
Editors say this kind of thing works, and readers agree. Apparently, customers - especially in England where 80% of magazine sales are made at the newsstand - respond positively to the numbers hype. Even if it's all part of a game.
No one actually tallies all of the touted tips and tricks. Editors take a look at a few sample pages and extrapolate from there based on how many editorial pages are in the magazine.
Which is actually a much more scientific approach than what I have been using for my 100th, 200th, 300th, and now 400th post! But now you see where I got the idea.